Reach is an estimate of how many people have been exposed to a mention. It provides an indication of the mention’s overall impact.
Reach is calculated differently depending on the media type.
Where public data is available, we use it. When exact figures are not publicly available, All Ears applies a qualified estimate based on available data.
Below is an overview of how reach is calculated per channel.
Podcasts: Public listener data or estimates based on chart rankings
TikTok: Number of views
YouTube: Number of views or subscribers. The displayed metric is clearly indicated in each mention
TV: Public viewer numbers or an estimate when exact broadcast figures are not publicly available
Radio: Public listener numbers or an estimate when exact broadcast figures are not available
Web TV: Public viewer numbers or an estimate when exact figures are not publicly available
Facebook: Number of followers
Instagram: Number of views for video content and number of followers for image posts
X (Twitter): Number of followers
LinkedIn: Number of followers
News Articles: An estimate based on the site’s traffic, article placement, exposure duration, and overall site visibility