PR value conveys the financial value of reaching the same audience through paid advertising thus making it easy to measure and compare the ROI profit of paid, organic, and earned media.
How does All Ears measure PR value?
We measure PR value using unique AI and machine learning. We automatically transcribe millions of mentions into reliable data.
The formula used for calculating PR value is multiplying reach, CPM (advertising cost), and an industry standard PR factor.
Reach
Reach estimates the total amount of impressions generated from any published content. For example, reach can refer to the number of views on a YouTube video or the number of followers on an Instagram account. You can read more about reach here.