Start by clicking on "Create new alert" in the menu bar on the left. Then select "Advanced mode."
Next, enter your main keyword in the top box.
Use an asterisk (*) if you want to include all endings of a word. For example, if you write "consum*," you don't need to manually enter consume, consumer, consumption, etc.
Mentioned close to
This is a good way to help our search engine understand the context in which you want your main keyword to be mentioned. Often, no specific context is needed, and the keyword will yield good results regardless, but if you want to narrow down your search, you can add one or more contextual words.
Example:
If your keyword is "eco-labeling," you can use "mentioned close to" to limit the search to topics like "food" or "meat". When using contextual words, at least one of them must appear together with the main keyword for it to be a hit.
Exclude words
Just as you can use contextual words to refine your search, you can also filter out specific contexts by adding terms under "Exclude words."
More advanced features
By clicking on the plus sign (+), you will access more search function options.
To see a preview of how your results will appear click on "Preview."
When you're ready, click "Continue" and fill in the required information to save the alert.
You need to first hit "Preview" to be able to click on "Continue".
Tips
Too few hits?
Try using an asterisk (*) at the end of your keyword. This way, you search for the word with various endings.
Too many irrelevant hits?
If many of the hits seem irrelevant, you can narrow down the search. Keep in mind that "plan*" can result in words like plans, planning but also plant, plane and plank.
Also, consider using contextual or exclusion words as mentioned earlier in the text.
What to search for?
1. Your brand/s
A common practice in media monitoring is to search for your own brand. Keep in mind that a company's name can sometimes be referred to differently in everyday language.
Searching for your competitors' brands is a helpful way to discover what is being said about them.
2. Spokespersons
Who are the key spokespersons for your organization? This could be your CEO, communications or press manager, or an influencer associated with your brand.
3. Industry terms
In addition to your own brand and competitors, searching for terms and concepts relevant to your field can offer valuable insights that may benefit your work.