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How does "Impact" work?
How does "Impact" work?
Updated over 7 months ago

The map of influential sources is a compilation of the top ten sources by reach as well as the top ten sources by frequency of appearance. These 20 sources are also listed right below to the impact map.
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Depending on the estimated reach, your mentions are positioned at different heights within the diagram.
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The average sentiment during the chosen period of each mention is also included in the diagram. This indicates whether the media portrayal has been predominantly positive or negative.
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Together, these two factors - reach and sentiment - provide a picture of the magnitude of influence attributed to the various source mentions.
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