Sentiment is an assessment of the tone or context in which your mentions appear. Each mention is classified as positive, negative, or neutral.
Analyzing sentiment helps you better understand how your audience perceives what you're monitoring — like your brand, for example.
How is sentiment determined?
Sentiment is calculated using machine learning and AI. If your keyword appears near negative words like “terrible,” “bad,” or “boring,” the system will likely classify the mention as negative.
If it appears near words like “amazing,” “great,” or “delicious,” the mention is marked as positive.
When no clearly positive or negative words are nearby, the mention is considered neutral.
Can I change the sentiment?
Yes! Sentiment analysis isn’t perfect - things like sarcasm or irony can be tricky to detect. If you feel a sentiment has been labeled incorrectly, you can manually adjust it.
Just click the sentiment label on the mention (it says “Neutral,” “Positive,” or “Negative”) and select the option that better reflects the tone of the content.
