Impact shows which sources matter most in your monitoring, based on both reach and how frequently they mention you.
The Impact map highlights the sources with the highest estimated reach and those that mention you most often. The same sources are also listed directly below the map.
On the map, sources placed higher have greater estimated reach. The sentiment indicator shows whether coverage from that source is mostly positive or negative during the selected time period.
Together, this gives you a quick overview of both visibility and tone across your most important media sources.
