Share of Voice shows how much of the total monitored conversation belongs to your brand compared to competitors, topics, or other alerts.
Instead of only counting mentions, it shows your share of the overall visibility within a defined comparison.
Why measure Share of Voice?
Brand awareness
See how visible your brand is compared to competitors and whether you're cutting through the noise.
Improve ROI
Understand which campaigns, channels, or initiatives are increasing your visibility - and which aren’t.
Competitive benchmarking
Track how your media presence compares to others in your industry over time.
You can find Share of Voice in Comparison Reports under Reports in the left-hand menu.