Why is Share of Voice important?
Tracking your Share of Voice gives you actionable insights into your market position relative to competitors. By continuously tracking share of voice you gain valuable feedback on the effectiveness of your PR activities and how well you're reaching your target audience.
Why is Share of Voice important?
By measuring share of voice, you’ll get actionable insights into your position on the market in relation to your competitors. By continuously tracking share of voice you'll get actionable feedback on whether your PR activities are having an impact, and if you’re reaching your target audience efficiently.
Reasons to measure Share of Voice:
Brand awareness: Reach and frequency are key to building brand recognition. Your Share of Voice is a strong indicator of how well your brand is cutting through the noise.
Improve ROI: Different media types and channels deliver different levels of exposure and engagement. By comparing how various content, channels, and activities affect your Share of Voice, you gain insights that can guide your PR strategy.
Competitive benchmarking: Stay on top of your competitors’ media presence and track what’s being said in your industry.
How does All Ears measure Share of voice?
Measuring Share of Voice used to be a time-consuming task. At All Ears, we’ve automated the entire process.
With just a few clicks, you get a full overview. You can compare your brand’s share of media exposure across different channels, topics, or against specific competitors – helping you define your market position.
You can find Share of Voice in your Comparison Reports, available under "Reports" in the left-hand menu.