A PEST analysis is a model that shows how your mentions are distributed, across four different areas. PEST stands for "Politics", "Economy", "Social", and "Technology".

The model provides insight into which areas you were most mentioned in during the period you chose to look at.

You can also compare your mentions among the different PEST factors with similar companies in your industry. In each area, you'll see your own mentions, as well as an industry index.

The PEST analysis includes mentions in spoken media.