A PEST analysis shows how your mentions are distributed across four areas: Politics, Economy, Social, and Technology.
It helps you understand what kind of conversations your brand or keywords are part of in spoken media.
For the selected time period, you’ll see how many mentions fall into each category, along with an industry index so you can compare your distribution to similar companies.
This makes it easier to see which themes dominate your coverage - and how your position differs from the broader industry.
The PEST analysis is based on mentions in spoken media.