Our Industry Index is an estimate of how your brand is being mentioned in relation to similar companies within your industry. In your analysis, the index helps you understand how your number of mentions and total reach compare to other players in the same field.
It can sometimes be difficult to tell whether a certain number of mentions is high or low, or if your reach is above or below the industry average. That’s why we provide an Industry Index – to give you clearer perspective and help you set realistic PR goals.
The index is based on alerts and mentions for comparable companies in your industry. These may include All Ears customers or other relevant companies, though the specific sources are never disclosed.
The industry index includes mentions in spoken media (podcasts, radio, TV, web TV, and YouTube).