The Industry Index shows how your brand’s media presence compares to similar companies in your industry.
In your analysis view, it helps you understand whether your number of mentions and total reach are above, below, or in line with the industry average.
It can be difficult to know whether 50 mentions is a lot - or whether your reach is strong compared to others in your field. The Industry Index gives you that context, so you can evaluate performance more confidently and set realistic PR goals.
The index is based on aggregated data from comparable companies in your industry. These may include All Ears customers or other relevant companies, but individual sources are never disclosed.
The Industry Index includes mentions in spoken media, such as podcasts, radio, TV, web TV, and YouTube.